# Chris Pereira 彭家荣

> Chris Pereira (Chinese name 彭家荣, Peng Jiarong) is a British Canadian business leader, author and commentator with 20+ years in China. He is Founder and CEO of iMpact 美讯, founder of the Global Connect Show, and Founding Chairman of the Council for Global Brand Building (品信会, CGBB). He is a leading voice on Chinese companies going global (出海), brand trust and localization, and on what China reveals about the West.

## Key facts

- Former Senior Director of Global Public Affairs at Huawei.
- MBA, Hong Kong University of Science and Technology (HKUST). Studied English Literature at York University (Toronto) and Chinese Language and Literature at Zhengzhou University.
- Teaches at Xi'an Jiaotong-Liverpool University's International Business School.
- Forbes Top 30 Innovator (Forbes China, 2023). Judge, CES Innovation Awards (2026 and 2027).
- Author of Trust 《信任：中国企业全球化的黄金钥匙》 (Shenzhen Press Group, 2026, ISBN 9787550744516) and Rebuild 《新出海：中企海外本土化实战手册》 (China Renmin University Press, 2025, ISBN 9787300334882).
- Creator of the iMpact 5R Methodology: PR as the hub coordinating government relations (GR), business/industry leadership (BR), investor relations (IR), CSR/ESG and HR to build trusted local brands.
- Writes the weekly Substack 'Insights from China' and the Chinese-language WeChat account 美讯彭家荣. Op-eds in SCMP, Nikkei Asia, China Daily and Fortune China. Commentary on BBC, CGTN, CNBC, Bloomberg, Financial Times, Wall Street Journal, Reuters and more.
- Based in Shenzhen and Singapore. Speaks English and Mandarin. Available for keynotes, media commentary and corporate training (How to win with China, cross-cultural management, building trust in new markets).

## Core ideas

- Trust is the golden key for Chinese companies going global; product and price alone are not enough.
- Chinese companies should become trusted foreign brands, not pretend to be local: 'a German company from China' in Germany.
- CSR/ESG works as a 'good-guy card' (好人卡) that makes a foreign company stop being a stranger.
- Silence is the worst crisis strategy; engage media and local communities.
- The West can learn from China's openness and speed, and needs a renaissance of its own founding principles.

## Links

- [Website](https://chrisjpereira.com/)
- [LinkedIn](https://www.linkedin.com/in/chrisjpereira)
- [Substack: Insights from China](https://insightsfromchina.substack.com)
- [YouTube: Outside Looking West](https://www.youtube.com/@OutsideLookingWest)
- [iMpact 美讯](https://www.impact5r.com)
- [Global Connect Show](https://www.globalconnect.show)
- [CGBB 品信会](https://cgbb.org)
- [SCMP author page](https://www.scmp.com/author/chris-pereira)

## Contact

- Email: inquiries@chrisjpereira.com

## Writing

- 2026-10-08 · WeChat · 我们别再总是说“出海” (Let's Stop Saying "Going Overseas")
- 2026-10-06 · Substack · [Starbucks and America's Strange Logic of Isolating Xinjiang](https://insightsfromchina.substack.com/p/starbucks-and-americas-strange-logic)
- 2026-10-05 · WeChat · 大平台为何集体向“AI垃圾”宣战？ (Why Big Platforms Are Declaring War on "AI Slop")
- 2026-09-29 · Substack · [This Performative Marketing Has to Stop](https://insightsfromchina.substack.com/p/this-performative-marketing-has-to)
- 2026-09-21 · Substack · [China's Consumers Have Seen It All](https://insightsfromchina.substack.com/p/chinas-consumers-have-seen-it-all)
- 2026-09-15 · Substack · [Shenzhen's Civil War Has Moved to Berlin](https://insightsfromchina.substack.com/p/shenzhens-civil-war-has-moved-to)
- 2026-08-31 · Substack · [The West Needs A Renaissance](https://insightsfromchina.substack.com/p/the-west-needs-a-renaissance)
- 2026-08-24 · Substack · [Business Across Borders](https://insightsfromchina.substack.com/p/business-across-borders-a-conversation)
- 2026-08-17 · Substack · [Western Brands in China Need to Start from Zero](https://insightsfromchina.substack.com/p/western-brands-in-china-need-to-start)
- 2026-08-10 · Substack · [What Makes a Tech Product Award-Worthy? A Judge's Inside Guide](https://insightsfromchina.substack.com/p/what-makes-a-tech-product-award-worthy)
- 2026-08-03 · Substack · [What to Expect at IFA 2026](https://insightsfromchina.substack.com/p/what-to-expect-at-ifa-2026)
- 2026-07-27 · Substack · [How Louis Vuitton Is Winning in Court and Losing China](https://insightsfromchina.substack.com/p/how-louis-vuitton-is-winning-in-court)
- 2026-07-20 · Substack · [World AI Conference 2026](https://insightsfromchina.substack.com/p/world-ai-conference-2026)
- 2026-07-13 · Substack · [Trust: The New Battleground for Chinese Companies Going Global](https://insightsfromchina.substack.com/p/trust-the-new-battleground-for-chinese)
- 2026-07-06 · Substack · [You Need to Visit China. Now.](https://insightsfromchina.substack.com/p/you-need-to-visit-china-now)
- 2026-06-29 · Substack · [Lenovo at the FIFA World Cup 2026](https://insightsfromchina.substack.com/p/lenovo-at-the-fifa-world-cup-2026)
- 2026-06-22 · Substack · [What Are Western Incubators Incubating?](https://insightsfromchina.substack.com/p/what-are-western-incubators-incubating)
- 2026-06-15 · Substack · [Europe: Answer Your Damn Emails.](https://insightsfromchina.substack.com/p/europe-answer-your-damn-emails)
- 2026-06-08 · Substack · [The New Wave Is Coming](https://insightsfromchina.substack.com/p/the-new-wave-is-coming)
- 2026-05-25 · Substack · [Stop Reading About China. Come and See It.](https://insightsfromchina.substack.com/p/stop-reading-about-china-come-and)
- 2026-05-18 · Substack · [Carl Sagan Has a Message for Trump and Xi](https://insightsfromchina.substack.com/p/carl-sagan-has-a-message-for-trump)
- 2026-05-11 · Substack · [Western Companies Are Terrible at Customer Service in China](https://insightsfromchina.substack.com/p/western-companies-are-terrible-at)
- 2026-05-04 · Substack · [From Exporters to Ecosystem Builders](https://insightsfromchina.substack.com/p/from-exporters-to-ecosystem-builders)
- 2026-04-27 · Substack · [Law as Liberty](https://insightsfromchina.substack.com/p/law-as-liberty)
- 2026-04-20 · Substack · [Supply Chains Don't Lie](https://insightsfromchina.substack.com/p/supply-chains-dont-lie)
- 2026-04-13 · Substack · [Why China Is Suddenly Watching Its Cholesterol](https://insightsfromchina.substack.com/p/why-china-is-suddenly-watching-its)
- 2026-04-06 · Substack · [China's "Harbour of Stability"](https://insightsfromchina.substack.com/p/the-surge-of-global-business-interest)
- 2026-03-30 · Substack · [Guanxi Could Get You Recommended by DeepSeek](https://insightsfromchina.substack.com/p/guanxi-could-get-you-recommended)
- 2026-03-27 · WeChat · AI Agent的“最后一公里”，是人 (The "Last Mile" of AI Agents Is People)
- 2026-03-23 · Substack · [Asia Is Serious About Merit and Competency](https://insightsfromchina.substack.com/p/asia-is-serious-about-merit-and-competency)
- 2026-03-20 · WeChat · 你可能正在用AI批量得罪客户 (You May Be Offending Clients in Bulk with AI)
- 2026-03-16 · Substack · [The Hard Road: China Is Winning an AI Race the West Doesn't Care About](https://insightsfromchina.substack.com/p/the-hard-road-china-is-winning-an)
- 2026-03-11 · LinkedIn · [Trust is the biggest challenge for Chinese companies going global](https://www.linkedin.com/feed/update/urn:li:activity:7437335999665430528/)
- 2026-03-09 · Substack · [China's "Rest of World" Strategy Is Opening Non-American Doors](https://insightsfromchina.substack.com/p/chinas-rest-of-world-strategy-is)
- 2026-03-06 · WeChat · 伊朗局势升级，“出海中东”要缓一缓吗？ (As the Iran Conflict Escalates, Should Chinese Firms Pause Expansion into the Middle East?)
- 2026-03-02 · Substack · [Top 10 Lesser-Known Chinese Startups to Watch](https://insightsfromchina.substack.com/p/top-10-lesser-known-startups-to-watch)
- 2026-02-23 · Substack · [Where Are the North Korean Startups?](https://insightsfromchina.substack.com/p/where-are-the-north-korean-startups)
- 2026-02-16 · Substack · [Lessons From the Chinese Economic "Miracle"](https://insightsfromchina.substack.com/p/lessons-from-the-chinese-economic)
- 2026-02-13 · Substack · [The Narrative Gap](https://insightsfromchina.substack.com/p/the-narrative-gap)
- 2026-02-09 · Substack · [The Bildungsroman of Chinese Brands](https://insightsfromchina.substack.com/p/the-bildungsroman-of-chinese-brands)
- 2026-02-02 · Substack · [Canada's FAFO Moment](https://insightsfromchina.substack.com/p/canadas-fafo-moment)
- 2026-01-24 · Substack · [Canada and China: Star-cross'd Lovers](https://insightsfromchina.substack.com/p/canada-and-china-star-crossd-lovers)
- 2026-01-18 · Substack · [Parenting Is Improving in China](https://insightsfromchina.substack.com/p/parenting-is-improving-in-china)
- 2026-01-17 · Substack · [Cars for Canola Is Not a Recipe for Canada's Prosperity](https://insightsfromchina.substack.com/p/cars-for-canola-is-not-a-recipe-for)
- 2025-12-10 · LinkedIn · [Why a US "crackdown" now feels like a badge of honour for Chinese founders](https://www.linkedin.com/feed/update/urn:li:activity:7404354104875155456/)
- 2025-02-25 · LinkedIn · [Shenzhen now hails helicopter taxis by QR code](https://www.linkedin.com/feed/update/urn:li:activity:7300127313994649601/)
- 2025-02-14 · LinkedIn · [Signs of a warming sentiment towards China in the US](https://www.linkedin.com/feed/update/urn:li:activity:7295984196769001474/)
- 2024-11-13 · LinkedIn · [Many Chinese companies go abroad before they are ready](https://www.linkedin.com/feed/update/urn:li:activity:7262253527836557312/)
- 2024-05-10 · WeChat · 百度公关危机背后折射出这些问题 (What Baidu's PR Crisis Reveals)
- 2024-04-26 · WeChat · 广交会效果不好？我有这些建议 (Canton Fair Disappointing? My Advice)
- 2024-04-25 · WeChat · “中国制造”短视频火爆北美：偶然还是必然 ("Made in China" Short Dramas Take North America: Luck or Inevitability?)
- 2024-04-07 · WeChat · AI正在改变广告营销、影视、游戏等行业 (AI Is Transforming Advertising, Film and Gaming)
- 2024-02-19 · WeChat · Sora并不完美，但我们正处于技术变革前夜 (Sora Isn't Perfect, but We're on the Eve of a Tech Revolution)
- 2024-02-17 · WeChat · Temu一掷千金撒钱超级碗，中国企业需要效仿吗？ (Temu Splashes Out on the Super Bowl Again: Should Chinese Companies Follow?)
- 2024-02-12 · WeChat · 海外传播服务机构出现“李鬼”，品牌方应仔细辨别 (Beware of Imposter Overseas PR Agencies)
- 2024-01-17 · WeChat · CES 2024回顾：参展不是摆摊 (CES 2024 Review: Exhibiting Is More Than Setting Up a Stall)
- 2023-11-22 · WeChat · OpenAI内杠，员工忙跳槽 (OpenAI's Boardroom Fight and the Talent Rush)
- 2023-11-10 · LinkedIn · [The US Should Welcome Companies from China](https://www.linkedin.com/pulse/us-should-welcome-companies-from-china-chris-pereira-%E5%BD%AD%E5%AE%B6%E8%8D%A3-euccc/)
- 2023-09-25 · WeChat · 为什么说中国新能源车企应加速进入国际市场 (Why Chinese EV Makers Should Speed Up Going Global)
- 2023-08-22 · LinkedIn · [The Evolving Landscape of Global Currency: The Case for Multi-polar Stability](https://www.linkedin.com/pulse/evolving-landscape-global-currency-case-multi-polar-chris-pereira-%E5%BD%AD%E5%AE%B6%E8%8D%A3/)
- 2023-04-30 · LinkedIn · [Access Denied: The Cost of Limited Access to AI](https://www.linkedin.com/pulse/access-denied-cost-limited-ai-chris-pereira-%E5%BD%AD%E5%AE%B6%E8%8D%A3/)
- 2023-04-24 · LinkedIn · [Leave TikTok Alone: The Smart Chinese Spies Are Headed to American Companies](https://www.linkedin.com/pulse/leave-tiktok-alone-smart-chinese-spies-headed-chris-pereira-%E5%BD%AD%E5%AE%B6%E8%8D%A3/)
- 2021-07-01 · LinkedIn · [The Democratic Mind Is Formed in Childhood](https://www.linkedin.com/pulse/democratic-mind-formed-childhood-why-engagement-china-chris-pereira/)
- 2021-05-25 · LinkedIn · [Why I Quit My Job In 2020](https://www.linkedin.com/pulse/why-i-quit-my-job-2020-chris-pereira/)

## Commentary, op-eds and interviews

- 2026-10 · China Daily · [Experts point to more scope for enhancing ties](https://www.chinadaily.com.cn/a/202610/08/WS6ac7b143e4b06d4aa0561bf3.html)
- 2026-10 · Financial Times · [Chinese camera rivals battle for dominance after GoPro’s decline](https://www.ft.com/content/b2730098-0767-401f-99b5-a53bd27bd659?syn-25a6b1a6=1)
- 2026-10 · Rest of World · [As U.S. blocks DJI, Insta360 races to win American creators](https://restofworld.org/2026/insta360-us-dji-sanctions-drones-cameras/)
- 2026-10 · Deutsche Welle · How China came to dominate consumer technology
- 2026-10 · The Radical Global Marketing Podcast · Guest episode on iMpact and building trust in new markets
- 2026-09 · Euronews România · De la „Made in China” la branduri globale. Rivalii giganților tech din Europa. Care este strategia
- 2026-09 · 新浪财经 · 数字化重塑中企出海：从卖产品到扎下来，本土化与信任成出海新课题|欧陆志
- 2026-09 · Euronews România · De la „made in China” la branduri globale. Cu ce strategie au cucerit companiile chineze piața europeană de tehnologie
- 2026-09 · IFA Berlin · Speaker and panelist on buying from and selling to China
- 2026-08 · Dailymotion · [How are Chinese gaming IPs driving China’s fragrance boom?](https://www.dailymotion.com/video/xatp80i)
- 2026-08 · China Daily · [Shenzhen's journey from exports to expertise](https://www.chinadaily.com.cn/a/202608/05/WS6a72916ea310986e2b46904e.html)
- 2026-07 · CKGSB · [Building trust: the key element in overseas expansion](https://english.ckgsb.edu.cn/knowledge/article/building-trust-the-key-element-in-overseas-expansion/)
- 2026-07 · CGTN, The Heat · [China's strategy at the World AI Conference 2026](https://youtu.be/nBkQas6syKE)
- 2026-06 · RTHK Radio 3 · [RTHK Radio 3（"Punk wellness" on the Chinese mainland !）](https://www.rthk.hk/radio/radio3/programme/trendingchina/episode/1107666)
- 2026-06 · CNA · China backs next generation of tech champions as new rules reshape path overseas
- 2026-06 · genk.vn · [Nhà sáng lập Global Connect Show: doanh nghiệp công nghệ đang chọn Thâm Quyến thay vì Thung lũng Silicon](https://genk.vn/nha-sang-lap-global-connect-show-doanh-nghiep-cong-nghe-dang-chon-tham-quyen-thay-vi-thung-lung-silicon-165260604110050932.chn)
- 2026-06 · 亿欧 · [GCS 大会在深圳成功举办 助力中国创新品牌出海](https://www.iyiou.com/briefing/202606031913654)
- 2026-06 · DIGITIMES Asia · [GCS Shenzhen connects Chinese brands with global markets](https://www.digitimes.com/news/a20260602VL204/shenzhen-2026-technology-business-brand.html)
- 2026-06 · uzon.id · [Global Connect Show 2026, Ajang Kumpul Inovator & Investor Global](https://uzone.id/global-connect-show-2026-ajang-kumpul-inovator-investor-global)
- 2026-06 · 准时达国际供应链 · [GCS大会深圳圆满落幕｜准时达跨境携手 GCS，共筑中国品牌出海新通道](https://mp.weixin.qq.com/s/UYYzXbA4UkX4_QQPN6Q3fQ)
- 2026-05 · Financial Times · [Chinese bubble tea chain with more stores than McDonald’s wants to conquer the world](https://www.ft.com/content/ba1865b4-4650-460b-b2d1-8ed0eeff368a?syn-25a6b1a6=1)
- 2026-05 · Ottawa Life Magazine · [Law as Liberty: Why Chinese society might be more “free” than the West](https://www.ottawalife.com/article/law-as-liberty-why-chinese-society-might-be-more-free-than-the-west/)
- 2026-05 · 珠江频道 · [2026广东品牌发展大会暨湾区品牌领航计划启动仪式在广东广播电视台成功举行](https://mp.weixin.qq.com/s/I1sG1HnG18EJF4t80JdfuQ)
- 2026-05 · HKUST BizInsight Forum · Speaker at the London Stock Exchange
- 2026-04 · CNBC · ['Draconian development' in Meta-Manus deal draws the line in China's AI race with the U.S.](https://www.cnbc.com/amp/2026/04/28/china-blocks-meta-manus-deal-ai-tech-rivalry.html)
- 2026-04 · China Daily · [Plan to bring tangible benefits China's efforts to drive consumption, advance industrial upgrading praised](https://global.chinadaily.com.cn/a/202604/28/WS69f00bf7a310d6866eb45e1b.html)
- 2026-04 · SCMP · [The surge of global business interest in China’s ‘harbour of stability’](https://www.scmp.com/opinion/china-opinion/article/3348213/surge-global-business-interest-chinas-harbour-stability)
- 2026-03 · KrASIA · [Chinese furniture maker takes on US incumbents in bid to expand foothold](https://kr-asia.com/chinese-furniture-maker-takes-on-us-incumbents-in-bid-to-expand-foothold)
- 2026-03 · Vogue · [中国时尚相关](https://www.vogue.com/article/chinese-designers-rethink-us-ambitions-in-light-of-tariffs)
- 2026-03 · CGTN · [两会相关](https://youtu.be/_goiNR77D-8?si=19zjZkoF9-7KsygD)
- 2026-02 · HKUST Newsletter · [Highlight Story - Dec 2025-Jan2026 Chris Pereira](https://alum.hkust.edu.hk/highlight-story-dec-2025-jan-2026)
- 2026-02 · 奇赞 Qizan · 品牌知名度为何难以衡量
- 2026-01 · CKGSB Knowledge · [Facing uncertainty: DJI’s future amid US regulations](https://english.ckgsb.edu.cn/knowledge/article/dji-growth-challenges-under-us-drone-regulations/)
- 2026-01 · CGTN · [Artificial intelligence transforms work, life and entertainment at 2026 Consumer Electronics Show](https://news.cgtn.com/news/2026-01-08/CES-2026-AI-transforms-work-life-and-entertainment-1JLt9Czba00/share_amp.html)
- 2026-01 · 奇赞 Qizan · CES 评委给 CES 2027 参展企业的建议
- 2025-12 · 奇赞 Qizan · 拒绝盲目使用 AI，反而成为差异化
- 2025-11 · Yanko Design · [WHY HUAWEI’S FORMER PR LEADER SAYS MOST BRANDS GET GLOBAL MARKETING COMPLETELY WRONG](https://www.yankodesign.com/2025/11/23/why-huaweis-former-pr-leader-says-most-brands-get-global-marketing-completely-wrong/)
- 2025-11 · Designing with Intention · Branding, purpose and social impact
- 2025-11 · 财富Fortune · [墨西哥蒙特雷：北美“新东莞”？](https://mp.weixin.qq.com/s/2nKQMrP5FpIkTeyU8Kaslg)
- 2025-11 · 奇赞 Qizan · 生成式引擎优化（GEO）对品牌意味着什么
- 2025-10 · 新华社 · [与世界各国共享机遇共同发展——国际社会热议中共二十届四中全会擘画“十五五”发展蓝图](https://h.xinhuaxmt.com/vh512/share/12792714?docid=12792714&newstype=1001&d=1350190&channel=weixin&time=1761324845640)
- 2025-10 · 36Kr Europe · [From "being seen" to "being trusted", how can Chinese automakers truly win over Europe?](https://eu.36kr.com/en/p/3521022537833351)
- 2025-10 · 微信公众号 · [从“被看见”到“被信任”，中国车企如何真正赢得欧洲？ | 出海进化论](https://mp.weixin.qq.com/s/N7MvGVddcLTvDnNnF9yQKQ)
- 2025-10 · 姐夫李 · [缺预算少关注，出海品牌如何在国际展会上吸引媒体](https://mp.weixin.qq.com/s/8jdR9W_XlJtHmAQz1flpsQ)
- 2025-10 · China Daily · [How creativity can propel soft power progress](https://enapp.chinadaily.com.cn/a/202510/11/AP68e9956ca31017a8053b71c6.html)
- 2025-10 · China Daily · [Success of Labubu dolls part of new development stage](https://global.chinadaily.com.cn/a/202510/08/WS68e65f70a310f735438b3db3.html)
- 2025-10 · 吴晓波频道 · [“China Travel”火爆背后，3500万外国游客的难题](https://mp.weixin.qq.com/s/xQOmIiJIk--426O6lP6lUg)
- 2025-09 · CGTN Global Business · [GLOBAL LABUBU BOOM BUSINESS Pop Mart net profit rose by nearly 400% in 2025 first half](https://youtu.be/AXxijqXmRSI?si=OWVavGaaMEXVEOEB)
- 2025-09 · 新华网 · [专访丨“谁开放，谁就会成功”——访美讯创始人兼首席执行官克里斯·佩雷拉](https://www.news.cn/20250923/cd48cce5754949afaf6f12cdfa4015d0/c.html)
- 2025-09 · 新华国际 · [Interview: Success belongs to those who stay open, says international market expert](https://xhnewsapi.xinhuaxmt.com/share/news?id=1124672260444160&showType=3001&utdId=3b12f59a32964c60806effddcf7a89e6&version=5.0.0)
- 2025-09 · CGTN · [Fast Fashion - Urban Revivo](https://m.youtube.com/watch?v=xjm6rA3uC78)
- 2025-09 · The Economist · [How do you pronounce Biemlfdlkk? The brands lost in translation](https://www.economist.com/business/2025/09/11/how-do-you-pronounce-biemlfdlkk-the-brands-lost-in-translation)
- 2025-09 · 新华社 · [捍卫国际公平正义 守护世界和平安宁——习近平主席重要讲话为人类持久和平、共同繁荣注入更强劲动力](https://h.xinhuaxmt.com/vh512/share/12719691?docid=12719691&newstype=1001&d=1350119&channel=weixin&time=1757084390866)
- 2025-08 · SCMP · [Chinese tycoon’s proposed water deal spurs objections in US state of New Hampshire](https://www.scmp.com/news/china/money-wealth/article/3320054/chinese-tycoons-proposed-water-deal-spurs-objections-us-state-new-hampshire)
- 2025-08 · BBC · Interview on Labubu and Pop Mart's global rise
- 2025-07 · China Daily · [Sino-US trade talks key to global supply chain](https://www.chinadaily.com.cn/a/202507/25/WS6882e1eba310ad07b5d91e9c.html#:~:text=The%20talks%20come%20as%20both,could%20again%20face%20major%20disruptions.)
- 2025-07 · BBC · [What would Indonesia get from a US tariff deal?](https://www.bbc.co.uk/programmes/w3ct76fp)
- 2025-07 · 深圳卫视 · [民营经济深调研，《大湾区会客厅》携手企业战略及公关传播专家彭家荣，深入一线调研，探寻深圳智造“出海”密码。](https://weibo.com/7057424731/5184457700544087)
- 2025-06 · 搜狐 · [彭家荣：老板要走到海外去，喝咖啡、聊天气、交朋友｜出海峰会](https://www.sohu.com/a/902997485_121956368)
- 2025-06 · BBC · [Adorable or just weird? How Labubu dolls conquered the world](https://www.bbc.com/news/articles/cy4ydxlm9n9o.amp)
- 2025-06 · SCMP · [Spark Deep Dive: How Labubu is captivating fans around the world](https://www.scmp.com/yp/spark/stories/article/3314336/spark-deep-dive-how-labubu-captivating-fans-around-world)
- 2025-06 · Benzinga · [Niall Ferguson Says US And China Locked In A 'Cold War' — Larry Summers Calls It 'Hostile Codependence'](https://www.benzinga.com/markets/equities/25/06/45830824/niall-ferguson-says-us-and-china-locked-in-a-cold-war-larry-summers-calls-it-hostile-codependence)
- 2025-06 · Nikkei Asia · [The real reason for America's decline -- and it's not China](https://asia.nikkei.com/Opinion/The-real-reason-for-America-s-decline-and-it-s-not-China)
- 2025-06 · SCMP · [US and EU should welcome Chinese manufacturing, not try to shut it out](https://www.scmp.com/opinion/world-opinion/article/3314054/us-and-eu-should-welcome-chinese-manufacturing-not-try-shut-it-out?module=top_story&pgtype=section)
- 2025-06 · SCMP · [Is Labubu the next Hello Kitty? Analysts debate the limits for China’s Pop Mart](https://www.scmp.com/business/companies/article/3312704/labubu-next-hello-kitty-analysts-debate-limits-chinas-pop-mart)
- 2025-05 · 苏州国际博览中心 · [当两个sz相遇，注定是“链链”不舍](https://mp.weixin.qq.com/s/JQAiYWOMGomSPBbaGOsAeQ)
- 2025-05 · Rest of World · [Chinese startups once downplayed their origin. Now some celebrate it.](https://restofworld.org/2025/deepseek-chinese-startups-overseas/)
- 2025-05 · Benzinga · [US And China Remain Deeply Economically Intertwined, And Complete Disengagement Would Be Mutually Damaging, Says Chris Pereira](https://www.benzinga.com/news/global/25/05/45337755/us-and-china-remain-deeply-economically-intertwined-and-complete-disengagement-would-be-mutually-damaging-says-chris-pereira)
- 2025-04 · Asia Business Podcast · [The Impact of US Tariffs on Chinese Brands with Chris Pereira](https://www.asiabusinesspod.com/episodes/the-impact-of-us-tariffs-on-chinese-brands-with-chris-pereira)
- 2025-04 · Nikkei Asia · [China raises retaliatory tariff on U.S. to 84% as Trump trade war spirals](https://asia.nikkei.com/Economy/Trade-war/China-raises-retaliatory-tariff-on-U.S.-to-84-as-Trump-trade-war-spirals)
- 2025-04 · Business Insider · [Sweet and sour 'tsunami' Dozens of Chinese restaurant chains are opening in America — if they can survive the backlash.](https://www.businessinsider.com/china-restaurants-food-chains-coming-us-geopolitical-trade-war-backlash-2025-4)
- 2025-04 · China Daily · [Firms emerging stronger from tariff war](https://www.chinadaily.com.cn/a/202504/22/WS6806ea16a3104d9fd3820bb2.html)
- 2025-03 · Nikkei Asia · [The high-end market will soon be Chinese too](https://asia.nikkei.com/Opinion/The-high-end-market-will-soon-be-Chinese-too)
- 2025-02 · NBC10 Philadelphia · [USPS temporarily suspends some inbound packages from China, Hong Kong](https://www.nbcphiladelphia.com/news/business/money-report/usps-temporarily-suspends-some-inbound-packages-from-china-hong-kong/4099893/)
- 2025-02 · People's Daily Online · [Imported goods add to festive charm](http://en.people.cn/n3/2025/0206/c90000-20273052.html)
- 2025-01 · CNA · [How to make it in America: The pressures and pitfalls for Chinese brands going global](https://www.channelnewsasia.com/east-asia/china-brands-global-expansion-us-4896256)
- 2025-01 · Bloomberg · [Trump-Xi Talks Spark Market Optimism | Bloomberg: The China Show](https://www.youtube.com/watch?app=desktop&v=cTPykka3RH4)
- 2025-01 · Cyrus Janssen (YouTube) · [I Visited the World’s Largest Tech Show...You Won't Believe China's Plan for America!](https://youtu.be/OpLjiDAmdNQ?si=swuX6UXUSEJ_0MBq)
- 2025-01 · Skift Meeting · [Visa Delays Impact Chinese Exhibitors at CES, Underscoring Struggles for International Business Events](https://meetings.skift.com/2025/01/09/visa-delays-impact-chinese-exhibitors-at-ces-underscoring-struggles-for-international-business-events/)
- 2025-01 · The Information · [Chinese AI Hardware and Robotics Firms Flock to CES, Despite Tariff Threats](https://www.theinformation.com/articles/chinese-ai-hardware-and-robotics-firms-flock-to-ces-despite-tariff-threats)
- 2025-01 · Global Times · [Chinese companies showcase technology innovations at CES 2025](https://www.globaltimes.cn/page/202501/1326531.shtml)
- 2025-01 · jagonews24 · [From AI to altcoins, 5 burning questions at CES 2025](https://www.jagonews24.com/en/tech/news/79540)
- 2024-12 · BBC Global News · Live guest on the final Biden and Xi meeting
- 2024-12 · Maeil Business Newspaper · [Chinese exhibitors denied visas for CES](https://www.mk.co.kr/en/world/11183327)
- 2024-11 · Global Times · [Challenges for the US market after CES visa denials](https://www.globaltimes.cn/page/202411/1324094.shtml)
- 2024-11 · Xinhua · [Expo links China with rest of world, promotes supply chain cooperation](https://english.news.cn/20241128/d0313df95b3446a49f60cf853ce00837/c.html)
- 2024-11 · 国际在线 · [中国供应链对世界贡献非常显著](https://ge.cri.cn/20241129/9a9ac808-65cc-bbaa-73c4-8fb56ee0d0cb.html)
- 2024-11 · 中国贸促 · [链博会外宾谈：展望全球供应链未来](https://mp.weixin.qq.com/s/3w6pz9I2eaYYYUklbKNjvQ)
- 2024-11 · Nikkei Asia · Buckle up: China's tech industry braces for a bumpy ride under Trump
- 2024-10 · SSABeijing · [ORIENTATION RECAP 2024](https://mp.weixin.qq.com/s/y7piQ_OBlhAAttw9FWUp9Q)
- 2024-10 · 公关世界杂志社 · [公关终于向短视频低头了](https://mp.weixin.qq.com/s/qqHtZuwFXAHLryU9Lsc3UA)
- 2024-09 · 工业和信息化部工业文化发展中心 · [工业文明国际论坛 | “解码未来：全球数智趋势论坛”精彩回顾](https://mp.weixin.qq.com/s/WfnAuFvTa-AATnjN2CHP0Q)
- 2024-09 · 合则两立 · [独家揭秘：中国企业如何破解美国政府关系的难题？](https://mp.weixin.qq.com/s/DMu9kcSFUQXwuNMPT3DdZw)
- 2024-09 · 经济参考网 · [聚焦出海营销新趋势 业内专家企业共同支招](https://mp.weixin.qq.com/s/n_Y9VsFkPlZcmU5cWzZp-A)
- 2024-09 · 每日经济新闻 NBD视频 · [美讯创始人兼CEO彭家荣：出海的中国企业，要把自己定位成全球化企业，就要花时间在本土化上](https://m.weibo.cn/status/5083998482863006?sourceType=weixin&from=10E9495060&wm=9006_2001&featurecode=newtitle&s_channel=4&s_trans=7932641909_5083998482863006&jumpfrom=weibocom)
- 2024-09 · 工业和信息化部工业文化发展中心 · [共议数智时代产业文明新挑战，“解码未来：全球数智趋势”专题论坛在浦东成功举办](https://mp.weixin.qq.com/s/ZNQGHJhglyURnlGUYtBGpw)
- 2024-09 · 上海国际MCN大会 · [重磅内容，智慧前沿，启航未来！2024上海国际MCN大会圆满落幕！](https://mp.weixin.qq.com/s/9ZG1JPz0goToflejS37u2Q)
- 2024-09 · 澎湃新闻 · [上海国际MCN大会观察｜面对“丝路电商”新机遇，企业该如何出海？](https://m.thepaper.cn/newsDetail_forward_28862518)
- 2024-09 · CCMS内容营销前沿 · [第九届中国内容营销高峰论坛举行海外营销专场，专家分享出海营销攻略](https://mp.weixin.qq.com/s/gCVwD_7HInxcGWHMi_ADDA)
- 2024-09 · 加一研究院 · [硅谷VC寻找下一个“李飞飞”](https://mp.weixin.qq.com/s/-_UyGnrj_yLoS_X9IlBncw)
- 2024-08 · SCMP · [Chinese firms frozen out in hunt for US talent](https://www.pressreader.com/china/south-china-morning-post-6150/20240831/281492166667889)
- 2024-08 · 石化行业走出去联盟 · [对谈彭家荣：强烈建议中国老板，别在国内做出海的任何准备](https://mp.weixin.qq.com/s/UWt7chHmIiDYBDvqog7PRA)
- 2024-08 · 内容营销最前沿 · [美讯公司创始人兼CEO Chris Pereira彭家荣确认出席第九届中国内容营销高峰论坛](https://mp.weixin.qq.com/s/4zn6AePC-e3KgoQMPOC0Ug)
- 2024-08 · 中老泰国际商务服务湖北有限公司 · [【专家解读】彭家荣：强烈建议中国老板实地考察，再回国内做规划！](https://mp.weixin.qq.com/s/2wY-ybu4OrGmajQXcUrBBA)
- 2024-08 · 吴晓波频道 · [对谈彭家荣：强烈建议中国老板，别在国内做出海的任何准备 | 出海高峰论坛](https://mp.weixin.qq.com/s/1BcTRbmNU6vGg-aT1_3giw)
- 2024-08 · 世界新闻网 · [火鍋店也能賣炸薯條…中餐出海 本土化是王道](https://www.worldjournal.com/wj/story/121359/8187828)
- 2024-08 · 中国企业家杂志 · [硅谷VC寻找下一个“李飞飞”](https://mp.weixin.qq.com/s/pa8f0ZALy7LETDax2rw8AQ)
- 2024-08 · 中国新闻网 · [“2024吃货盛典”在洛杉矶举办 展现亚裔餐饮行业未来新势力](https://m.chinanews.com/wap/detail/chs/zw/hm66c52b34889a5e72e24c0edf.shtml)
- 2024-08 · LAPost洛杉矶消息 · [“2024吃货盛典” 在洛杉矶举办 展现亚裔餐饮行业未来新势力](https://lapost.us/?p=66786)
- 2024-08 · 吴晓波频道 · [企业都在谈出海的时代，更应该防范“暗礁”｜ 出海高峰论坛](https://mp.weixin.qq.com/s/vUJ0nueCRxdRAu3adSf-CQ)
- 2024-08 · i深圳 · 用“深圳速度”助力中国企业“出海”
- 2024-08 · 深圳发布 · [Firm helps Chinese companies go global with SZ efficiency](https://mp.weixin.qq.com/s/e_iueB7lKcobjNxsHgllJghttps://mp.weixin.qq.com/s/k0_G0LLqyGFGc65SNNxXKA)
- 2024-08 · CNBC · [China's exporters enjoyed a weak yuan. Now that's changing](https://www.cnbc.com/2024/08/08/chinas-exporters-enjoyed-the-benefits-of-a-weak-yuan-now-thats-changing-and-cutting-into-profits.html)
- 2024-07 · BioSpace · [BIOSECURE Act Could Signal a Seismic Shift for Biopharma in US and China](https://www.biospace.com/policy/biosecure-act-could-signal-a-seismic-shift-for-biopharma-in-us-and-china)
- 2024-07 · 华尔街日报 · [华为如何在美国重锤下强势回归](https://mp.weixin.qq.com/s/sacFSfwlhTj05cXUOBnkNg)
- 2024-07 · Wall Street Journal · [The U.S. Wanted to Knock Down Huawei. It’s Only Getting Stronger.](https://www.wsj.com/business/telecom/huawei-china-technology-us-sanctions-76462031?st=vpre4oyey3nack5&reflink=desktopwebshare_permalink)
- 2024-07 · EyeShenZhen · [iMpact founder helps Chinese companies go global](https://mp.weixin.qq.com/s/c26hUs0CYHeTUNwhAXr3MQ)
- 2024-07 · Khmer Times · [China offers high-tech road to success](https://www.khmertimeskh.com/501521343/china-offers-high-tech-road-to-success/)
- 2024-07 · 全球展望GPS · [展望世界、共话未来：2024全球展望论坛圆满落幕！](https://mp.weixin.qq.com/s/wOALGiRrKmMoufDGwn6tIA)
- 2024-06 · Dayoo 大洋网 · [加拿大商界“中国通”：中国为跨国企业提供巨大机遇](https://news.dayoo.com/china/202406/24/139997_54682517.htm)
- 2024-06 · Beijing Review 北京周报 · [Canadian entrepreneur explores opportunities in southern innovation hub](https://www.bjreview.com/Business/202406/t20240617_800368937.html)
- 2024-06 · 黑马智库 · [这两天在上海，治好了我的精神内耗……](https://mp.weixin.qq.com/s/EUQal0_p4a3HPzwFtLu_YA)
- 2024-06 · 参考消息智库 · [港媒：“产能过剩论”掩盖中企竞争力奥秘](https://mp.weixin.qq.com/s/97OYneF1ek1ec2qfIGEupg)
- 2024-06 · Shenzhen Daily · [Firm helps Chinese companies go global with SZ efficiency](http://www.szdaily.com/content/2024-06/05/content_30996128.htm)
- 2024-06 · Business Insider · [Chinese companies are setting up shop anywhere but China — and the US](https://www.businessinsider.com/china-economy-gdp-growth-slow-chinese-companies-invest-overseas-odi-2024-5)
- 2024-06 · China Daily · [China offers high-tech road to success](https://www.chinadaily.com.cn/a/202406/24/WS6678bea8a31095c51c50a614.html)
- 2024-06 · SCMP · [Overcapacity? China’s competitive edge lies elsewhere](https://www.scmp.com/opinion/china-opinion/article/3265986/overcapacity-chinas-competitive-edge-lies-elsewhere?utm_source=copy-link&utm_campaign=3265986&utm_medium=share_widget)
- 2024-06 · 观察者网 · [为什么消费者会选中国品牌？](https://www.guancha.cn/ChrisPereira/2024_06_20_738580_1.shtml)
- 2024-05 · Bloomberg · [Chinese Firms Turn From ‘Panda’ to ‘Skunk’ as US Tensions Flare](https://www.bloomberg.com/news/articles/2024-05-28/chinese-firms-once-embraced-now-shunned-in-us-on-security-fears)
- 2024-05 · i黑马 · [出海：开始比完美更重要 本土化是致胜关键丨对话华为前高管，中国企业国际化专家Chris彭佳荣](https://mp.weixin.qq.com/s/CTfY3-UYHpoCrM8wA2GCqA)
- 2024-04 · 深圳特区报 · [深圳-北美科创经贸合作交流会举行](https://sztqb.sznews.com/MB/content/202404/19/content_3201043.html)
- 2024-04 · 深圳特区报 · [iMpact美讯创始人兼首席执行官彭家荣：“深圳速度”助力中国企业扬帆出海](http://sztqb.sznews.com/MB/content/202404/19/content_3201044.html)
- 2024-04 · Antler龙资本Pro · [在海外，如何从一杯咖啡开始向“罗马人”学习入乡随俗？｜出海行行行](https://mp.weixin.qq.com/s/r4DTmBEfkrpJ0ohARDWa4w)
- 2024-04 · Sci中加创新 · [融合创新 联通世界 | “深圳-北美科创经贸合作交流会”圆满举行！](https://mp.weixin.qq.com/s/q9cKi5Q7US42h6itkeBgGw)
- 2024-04 · Shenzhen Daily · [Conference links SZ, North American businesses 深圳-北美科创经贸合作交流会举行](https://mp.weixin.qq.com/s/Gs2xQmM5msiOKPy22K4unw)
- 2024-04 · 深圳Plus · [融合创新·联通世界 “深圳-北美科创经贸合作交流会”在深圳举办](https://site.szplus.com/content/s6620ed60e4b02fe291a94424.html)
- 2024-04 · 深圳卫视 · [40余家北美大中型企业来深洽谈合作](https://www.sztv.com.cn/ysz/dsdb/szws/ssxw/80070038.shtml)
- 2024-04 · 余一的100个朋友 · [美讯CEO彭家荣：签首单前被拒100次，企业出海需求每年都在变](https://mp.weixin.qq.com/s/uYTWtXhQKrLVPpP5fmhNwg)
- 2024-04 · 吴晓波频道 · [制造业如何全球化？刘继森、梁牧、彭家荣等嘉宾有话说｜新趋势游学班](https://mp.weixin.qq.com/s/pK0h_0-kH9TE1HCO1AVapg)
- 2024-04 · 海外看世界 · [地缘竞争下，中国企业如何在北美应对新常态](https://mp.weixin.qq.com/s/1BDyqMq2W_om74AT8zaPJQ)
- 2024-04 · SCMP · [As supply chains shift away from China, others get their own economic miracles](https://www.scmp.com/opinion/china-opinion/article/3258778/supply-chains-shift-away-china-others-get-their-own-economic-miracles)
- 2024-04 · 36氪 · [中国电商巨头在海外市场遭挑刺，是否会影响业务发展？](https://36kr.com/p/2730034996646537)
- 2024-04 · Ottawa Life Magazine · [Why I left Canada: an open letter to Justin Trudeau](https://www.ottawalife.com/article/why-i-left-canada-an-open-letter-to-justin-trudeau/)
- 2024-03 · 南方产业智库 · [德国“隐形冠军”出海经验，对“专精特新”企业有怎样的启示](https://static.nfnews.com/content/202403/29/c8737800.html?from=weChatMessage&colID=6542&appversion=11000&firstColID=6542&enterColumnId=2147483647&date=bnVsbA==&layer=3)
- 2024-03 · Reuters · [Chinese TikTok sellers complain of under-fire platform tightening US rule enforcement](https://www.reuters.com/technology/chinese-tiktok-sellers-complain-under-fire-platform-tightening-us-rule-2024-03-27/)
- 2024-03 · Asia Business Podcast · [The Positive Story of Chinese Investment in the US with Chris Pereira](https://www.asiabusinesspod.com/blog/the-positive-story-of-chinese-investment-in-the-us)
- 2024-03 · Fortune China 财富中国 · [中国企业在海外IPO是否有助于提升品牌形象？](https://www.fortunechina.com/zhuanlan/c/2024-03/29/content_450755.htm)
- 2024-02 · The Wire China · [Chinese Consumer Tech Brands Are Going Global](https://www.thewirechina.com/2024/02/18/chinese-consumer-tech-brands-are-going-global/)
- 2024-02 · Wall Street Journal · [American CEOs Visiting China Can’t Escape It: They Have to Dance on Stage](https://www.wsj.com/business/american-tech-ceos-dance-in-china-lunar-new-year-f9a397d0?st=c4z2s36f7xc436g)
- 2024-02 · 福布斯中国 · [美讯彭家荣：以“深圳速度”助力中国企业出海](https://mp.weixin.qq.com/s/AJYU3hlVtm0AvIFxBdIoFg)
- 2024-01 · 爱集微 · [前华为要员：中国半导体企业出海，请不要吝啬一杯咖啡钱](https://mp.weixin.qq.com/s/HMeVlMGnjrrv6N_PBwvE0A)
- 2024-01 · Bloomberg · [Huawei Ends US Lobbying Operations After Years of Fighting Ban](https://www.bloomberg.com/news/articles/2024-01-10/huawei-ends-us-lobbying-operations-after-years-of-fighting-ban)
- 2024-01 · Nikkei Asia · [Huawei cuts North America PR staff as hopes for U.S. breakthrough fade](https://asia.nikkei.com/Business/Technology/Huawei-cuts-North-America-PR-staff-as-hopes-for-U.S.-breakthrough-fade)
- 2024-01 · Nikkei Asia · [China's slump pushes its smaller companies overseas for growth](https://asia.nikkei.com/Business/Business-Spotlight/China-s-slump-pushes-its-smaller-companies-overseas-for-growth)
- 2024-01 · China Daily · [Company innovations boost resilient economy, benefit consumers](https://www.chinadaily.com.cn/a/202401/18/WS65a86061a3105f21a507ce36.html)
- 2023-12 · 国际商报 · [跨境电商“加速跑” 拓宽企业出海新通路](https://epa.comnews.cn/padphone/content/202312/04/content_12333.html)
- 2023-12 · 北京周报 · [World's first supply chain expo brings China closer to the world](http://www.bjreview.com/China/202312/t20231201_800350612.html)
- 2023-12 · SCMP · [Face it, China’s clean energy firms are key to Cop28 climate goals](https://www.scmp.com/comment/opinion/article/3245107/face-it-chinas-clean-energy-firms-are-key-cop28-climate-goals)
- 2023-11 · Logistics Insider · [China must use technology to counter the West's plans for supply chain de-risking: Experts](https://www.logisticsinsider.in/china-must-use-technology-to-counter-the-wests-plans-for-supply-chain-de-risking-experts/)
- 2023-11 · 新华社 · [Interview: Intertwined supply chains present great potential for China-U.S. cooperation, says entrepreneur](https://english.news.cn/20231130/2e0657cdba144e848f04118a1cd070b7/c.html)
- 2023-11 · 新华社 · [共话中国经济新机遇丨专访：中美供应链合作具有广阔空间——访中国美讯（深圳）信息技术咨询有限公司首席执行官克里斯·佩雷拉](http://www.news.cn/world/2023-11/29/c_1130000023.htm)
- 2023-11 · 新华社 · [China Focus: China remains committed to global supply chain stability, innovation](https://english.news.cn/20231128/cbdd466185624f84be400baddacbfef4/c.html)
- 2023-11 · China Daily · [Bridging the Pacific benefits world's prosperity](https://www.chinadaily.com.cn/a/202311/20/WS655a99b9a31090682a5eefde.html)
- 2023-11 · China Daily · [外国商界人士：中美关系向好促进全球繁荣](https://china.chinadaily.com.cn/a/202311/20/WS655b0604a310d5acd876f898.html)
- 2023-10 · China Daily · [Business buzz of Shenzhen spurs talents](https://www.chinadaily.com.cn/a/202310/28/WS653c6ba3a31090682a5eb34b.html)
- 2023-09 · SCMP · [Despite US-China decoupling talk, Chinese businesses are flourishing in America](https://www.scmp.com/comment/opinion/article/3235851/despite-us-china-decoupling-talk-chinese-businesses-are-flourishing-america)
- 2023-07 · 36氪 · [跨境电商海外斗法，Temu与SHEIN短兵相接](https://36kr.com/p/2367330777948803)
- 2023-06 · Wall Street Journal · [America’s Top Fast-Fashion Retailer Tries to Shed Its Chinese Image](https://www.wsj.com/articles/americas-top-fast-fashion-retailer-tries-to-shed-its-chinese-image-7eebd4fe?st=wlxnd8lzrrhp6q4)
- 2023-06 · Global Finance Magazine · [The US-China Paradox](https://gfmag.com/economics-policy-regulation/us-china-paradox-decoupling/)
- 2023-06 · Fortune China 财富中国 · [AI与未来](http://www.fortunechina.com/zhuanlan/c/2023-06/08/content_434108.htm)
- 2023-05 · Reuters · [Chinese tech entrepreneurs keen to 'de-China' as tensions with US soar](https://www.reuters.com/technology/chinese-tech-entrepreneurs-keen-de-china-tensions-with-us-soar-2023-05-30/)
- 2023-04 · PingWest · [“Marketed by China” is on the rise, disrupting US retail landscape](https://en.pingwest.com/a/11568)
- 2023-03 · Rest of World · [As TikTok faces a ban, other Chinese companies in US try to pass as locals](https://restofworld.org/2023/possible-tiktok-ban-chinese-companies-rebrand-american/)
- 2023-03 · 中新社 · [加拿大商界“中国通”彭家荣：中国市场不可替代](https://www.chinanews.com.cn/m/gj/2023/03-09/9968742.shtml)