彭家荣Chris Pereira 中文 Contact
Books

Trust 《信任》

The Golden Key to Chinese Enterprises' Globalization

How Chinese companies earn trust in foreign markets, drawn from 20+ years in China, from Huawei's global public affairs to the brands Chris advises.

  • AuthorChris Pereira
  • PublisherShenzhen Publishing House
  • PublishedFebruary 2026
Copies of Trust 《信任》 by Chris Pereira stacked on a tableAvailable now
Chinese edition

《信任》

…

Paperback · signed by the author · ships within mainland China

Trust 《信任》, signed–
Shipping to mainland China–
Total–

Secure checkout by Stripe. You'll add your delivery address on the next step.

Draft cover of the English edition of Trust by Chris Pereira
Coming soon
English edition

Trust

Rewritten for readers outside China

What Western companies can learn from how China's best brands build trust across borders. Leave your email and we'll tell you the day it goes on sale.

One email when the English edition launches. No payment, no newsletter.

Chris Pereira holding Trust 《信任》 at the book launch
At the launch of Trust 《信任》

About the book

Trust argues that for Chinese companies going global, trust is the asset that decides whether a brand is welcomed or resisted abroad, and that it can be built deliberately.

It brings together the lessons from Chris's years leading global public affairs at Huawei and from iMpact's work with hundreds of Chinese brands entering new markets.

Cover of Rebuild 《新出海》 by Chris Pereira
Also by ChrisRebuild 《新出海》A Practical Guide to Localizing Your Brand Overseas · China Renmin University Press, 2025

Questions about an order? Email inquiries@chrisjpereira.com